Challenges faced by traditional schools entering into the online (part 2)
2. Execution…Online learning is a competitive business
Throughout the process of online enrollment, an aggressive edge is key
Pray, focus execute…many schools cannot execute. In a traditional (residential) undergraduate model, the sales cycle used to turn a prospective student into a matriculated student can range from three months up to even two or three years, and often starts at the point when an individual first expresses interest in a college or education program in their sophomore or junior year of high school. From this point, numerous months of work ensue to cultivate this lead and build a relationship with the individual for potential enrollment. High-level phone sales skills aren’t critical for admission counselors as campus visits, athletic programs, student life, and geography are usually the largest selling points for capturing an enrollment in the cycle.
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