Challenges faced by traditional schools entering into the online (part4)
5. Support offices
Speed and efficiency are everything
The same fast pace seen in the sales cycle of the online education environment must filter down to support offices also servicing the residential student body. These crucial offices comprised of the Registrar’s office, financial aid, and student accounts all have to be ready to turn student enrollment very around quickly. Schools can have a great marketing plan, highly skilled sales agents, and a comprehensive post-lead strategy, but if financial aid or the other support offices are bottlenecked producing a slow turnaround time, student frustration and attrition will ensue. While streamlining each of these areas for efficiency is often easier said than done, it is crucial that schools address this issue as the rate of growth can be stymied.
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