My interview with EdTek Services
Let me start by saying that Liberty University has been in the distance education space for over 23 years, so a very firm foundation was in place as we started our monumental growth effort over the past two years.
Every now and again, I have the privilege of being interviewed or ask to share the success story of Liberty University’s Distance Learning Program. Recently, I was asked by a company called EdTek Services based in Toronto, Canada to do exactly that. EdTek is a company that helps colleges, universities and learning institutions of all sizes facilitate their own online learning programs, EdTek is always interested in discussing ways of making distance learning successful.
Please click here or the EdTek logo above, to visit EdTek’s website to view the full interview
What to consider when looking for an online university
In the current education environment, there’s no shortage of options for earning your degree online. However, with the growing number of universities offering distance learning programs, how do you know which one is right for you? Here are some of the key factors to consider:
Credibility
It’s crucial for you to find a university that’s accredited for providing quality education that employers look for.
TARGUSinfo Lead Quality Summit, Mandalay Bay Resort & Casino in Las Vegas, Sept 17, 2008
HEAR FROM INDUSTRY INNOVATORS AT ONLINE LEAD SCORING SUMMIT
I have had the privilege of being invited to speak at an upcoming “Online Lead Scoring Summit” at Mandalay Bay Resort & Casino in Las Vegas. It is being hosted by TARGUSinfo. What an awesome opportunity to be able to share some of the things I have learned about online lead generation, lead scoring, prioritizing your call center and online enrollment in general. Of course, we have seen tremendous success here at Liberty University for online enrollment, with enrollment growing from 12,000 students, two years ago, to nearly 28,000 today. Certainly, we will give some helpful advice and pointers at this conference, but we will be certain not to give up the “secret recipe” that has helped Liberty University distance learning double enrollment.
If you are interested in joining the conference below is a list of presenters by company:
AccuQuote, Adchemy, Ashworth University, CallSource, CourseAdvisor, eLearners.com, IAB Lead Generation Committee, Laureate Education, LeadPoint, LeadsCon, Liberty University, Prosper Marketplace, Rasmussen College, Reply!, Response Media Products, Western Governors University and ZipSearch.
To learn more or register, visit http://www.targusinfo.com/summit/ or call 800.6.TARGUS (800.682.7487).
For the detailed agenda, click here, I speak on September 17th at 3pm.
7 Steps to Successfully Grow Your Online Enrollment
When I moved from four years as Director of Residential Recruiting to Executive Director of Distance Learning, I realized I was comparing apples and oranges in the recruiting cycle. Through this posting you will see bits and pieces of an article written by Marketing Sherpa, Inc. in June 2008 that I participated in. (I could not include the whole article because of copyright laws) Please click the logo above to visit their website. They have a full range of useful articles and tools.
Here was the challenge I was faced with when I first came into the online industry:
“Adult distance learners are a difficult demographic for colleges to attract. It’s not like targeting high school students within a certain radius and knowing that many of them will be interested in you simply because of your location.” (Marketing Sherpa June 2008)
“Ronald Kennedy faced this dilemma when he became Executive Director, Distance Learning and Graduate Studies, Liberty University, about 2 1/2 years ago. He was charged with increasing the college’s distance learner enrollment, which were about 12,000 students when he took over. At Liberty, adult and distance learners are almost one and the same — 60% to 70% are 30 to 45 years old.” (Marketing Sherpa June 2008)
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